Deviate - the mouse that roared!
Deviate, a small but budding Barnsley-based design and communications agency is fast becoming one of the region's most successful and highly regarded national exports.
The relatively small operation whose portfolio covers a vast range of design and communications work, after 2 years of hard work, determination and, above all, creative flair, are branching out of their Barnsley office, meeting the creative needs of the larger national and multinational companies Deviate can now confidently support. Adrian Flute, Company Director of Deviate, believes that the company has always acted and worked as a large agency from day one, regardless of the number of creative studio staff being onboard. The quality and creativity of their work has always been indistinguishable from that of the larger and better known agencies who regularly handle huge corporate deals.
Both the ideology and methodology behind Deviate's success has always been to think 'big'. The company has always worked in the mindset of a large agency, exuding the same amount of skill, dedication and resolve producing results that speak for themselves. Through the quality of their work, Deviate has achieved the respect and recommendation of their patrons and peers allowing them to make the bold, yet sound, decision to turn their big ideas, into big projects.
Deviate has already secured the vast majority of the marketing for Sandals & Beaches Resorts. This hugely renowned and successful travel company has explicitly attributed some of the many world leader awards they have achieved in their trade to their union with Deviate. From Deviate's first contract with Sandals, consisting of one piece of E-marketing and one piece of fax-marketing, Deviate now has sole handling of the vast majority of Sandal's fax marketing and E-marketing across Europe in addition to the company's pan-European training presentations and press ads. As a result of this thriving relationship, Deviate is now looking to infiltrate further into the travel and tourism industry and is currently in negotiations with the Montpellier Group, yet another large and well-respected travel group.
Deviate will also extend their focus towards large shopping centres and the bigger, national charities, representing a challenging but predominantly exciting move for Deviate, particularly in terms of creativity. Charity marketing, by its very nature, will always need to make more of a repeated impact than its consumer rivals. As such, agencies like Deviate are given much more of a free brief, allowing their marketing prowess to "keep fresh ideas" and "make people sit up, pay attention and act without hesitation", according to Adrian Flute.
Whilst Deviate rise high in the world of design and communications, the South Yorkshire agency will not forget the people and organisations who have helped the company throughout its growth. The agency is already actively involved with the local college, operating a work experience and graduation programme in conjunction with their design department, and is now looking to extend this relationship to the new media programme.
Deviate is Barnsley-based and it is Barnsley who can proudly herald the agency's transition from local company to national treasure, whilst fiercely retaining its strong local roots.
For more information, visit http://www.deviateltd.co.uk/
