ACM Training
We offer five different practical workshops specifically designed to help you and your
colleagues deal more effectively with the media. All of ACM Training’s workshops include the venue,
lunch, refreshments and workshop materials, as well as a certificate of completion. Bookings can
now be made online by visiting
www.mykeymessage.co.uk, where you can
also view full programme details for these workshops.
Media Relations - television & radio/print & press/from £119 p.p
If you ever have to deal with the media on a local, national or international level, or perhaps
you want to use the media for your own benefit, then this workshop is a cost effective, practical
and ideal way to learn, or brush up on, the skills required.
Advanced Media Relations Skills /£299 p.p.
This workshop is highly practical and will give participants a chance to develop the skills they
already have and learn new ones that are relevant not only to difficult situations but also to
everyday working life. Delegates will undergo a series of rigorous television interviews of
differing styles built around a rapidly changing breaking news scenario designed to develop an
ability to deliver and hold a key message under intense and sometimes hostile questioning. This
workshop is aimed at heads of departments/services and senior managers who already have a good
understanding of the interview process.
Crisis Media Management /£259 p.p.
This workshop combines advanced media skills with crisis communication tactics and is aimed at
those at the highest level within the organisation who will already have significant experience in
dealing with the media.
Writing Press Releases /from £119 p.p.
A press release is one of the best techniques for publicising an event or calling attention to
an issue. If you want to know how to construct a well-written, well-distributed and well-timed
press release, which is not difficult or expensive to produce, yet effective and useful, then this
workshop is for you. This is a low cost and practical way to learn how to write an effective press
release, which will be read and, more importantly, published.
Media Strategies & Campaigns /from £119 p.p.
This workshop provides some practical guidelines on how to develop appropriate media strategies
& manage effective media campaigns. One of the best ways of reaching your target audiences,
influencing policy & practice and changing public opinion is to make use of the media. This
programme is designed to help individuals and organisations develop strategies and campaigns to get
the media working for them and with them.
For Dates, Locations & Venues
...of all of our workshops, please visit our website.
In-House Delivery
...we are always happy to deliver our workshops in-house at very competitive prices, so please
just get in touch with your requirements.
10% Discount
...is available for block bookings of 5 or more places. You are not required to nominate
specific workshops, locations and dates at the time of booking.
Media Relations Training Workshops